Since the invention of the Internet in the 1960’s as a shining idea that really took hold in the 1990s with the creation of th worldwide web, the functionality and accessibility of the ‘Net for the average user has increased. This is especially true with the creation of social media. Social media has opened doors for countless individuals and groups to make their voices heard and has empowered them to reach new audiences in a way that they never would have imagined before.
Many see social media as a tool for increasing their social life and circle of friends; however it has so much more to offer. Through social media you can expand your business network to include contacts from across the country and around the world. Individuals are able to create and join groups to support causes and inspire change. It’s a great way to connect with one another to offer support or share common interests. With so much information available on the web, social media is also an important tool for protecting your reputation online .
The benefits of social media for individuals are virtually limitless and they also apply to businesses. Social media is key for expanding your business and helping it thrive, especially during difficult economic times. With tens of millions of social media users logging in on a daily basis in the US alone, creating accounts for your business on Facebook, Twitter, and LinkedIn can help increase the visibility of your company and help it reach new audiences. A strong online presence will help improve your business’ credibility and provide the opportunity for new customers.
Social media is more than just a bunch of sites for teens or fad that will run its course in a few months and then be taken over by the next big thing. Social media gives individuals a chance to make a difference in the lives of people they may not ever meet in person, to join a group or cause hoping to encourage change in their community or country, and to voice their thoughts, feelings, and emotions — allowing their voices to be heard in a much larger circle. The opportunity and sense of empowerment that people and businesses receive from social media is limited only by their willingness to utilize these sites and it’s a tool that most would be unwilling to relinquish.