When it comes to using the Internet and the latest in digital technology, there has never been a generation more plugged in than the current one. Connections are easily obtained through smart phones or the local coffee shop and the number of social media accounts is well into the billions. With so much accessibility, it is more important than ever to take an active role in managing your online identity.
Social media is one of the largest mediums for sharing pictures, making friends, and networking with professionals in your field. For many it is simply a way to share and connect with friends and family; however, social media is becoming increasingly important to employers. It is not unusual for employers to check the Facebook or Linkedin profile of potential employees to get an idea of their character and personality, so it’s important to keep them clean and free of unsavory pictures and comments.
On the flip side, social media can be a great tool for enhancing your online identity. Creating a business profile can be a great way to get your name out there and establish business connections. With a unique identity and a variety of social media accounts you can establish yourself in your industry and stand out to potential employers.
Blogging has opened doors for those that enjoy writing and sharing their knowledge with others. It can be a great way to generate some extra revenue and set yourself apart. Visiting other blogs and leaving insightful comments with a link to your website can also help expand your online identity.
With so much visible online, security and protecting against identity theft should be taken into consideration. Especially if you have several accounts with the same username, it’s a good idea to change the password frequently and check the sites often for any unauthorized use.
Living in the digital age has provided many opportunities for new business experts and the expansion of personal development. With a smart, professional approach to managing your online identity you can reach new audiences with your ideas and rise to new levels in your field.
For more tips about owning your social media identity, check out this video: