Every company needs a social media presence. Facebook is often a good place to start with this. The first thing you will want to do when you do decide to get your company onto Facebook is to make a page. You don’t want a group, you are going to set up a fan page.
To do this, you will need to find the link that lets you create a fan page (go to Facebook.com and click “advertising” and then “Pages”). Once you are there, you can choose the category your page falls under. They are pretty broad categories and you may feel that several of them fit, but choose the one that best matches your company. You will then be asked to enter in a name, this should be your company name, but don’t be afraid to incorporate some of your target keywords as well.
Once you have done these things the page is created. However, you will need to make it look presentable. Make sure that you have a square image to use as your icon. Try to make the image around 140pixels x 140pixels. This will keep it around the right size and proportion so that it can be easily resized, larger or smaller. This is also the time to add pictures and content, such as posts and videos, to the page This will be what attracts people to the page and encourages them to interact with your brand. You will want to keep adding these things regularly so that people will get in the habit of checking back for new content. Remember not to add too much content all at once after your initial set up, and also not to stop posting to it. If you stop posting to it, you will lose your connection to your fans, and search engines will be less likely to pick it up.