Twitter baffles most people. It is often asked: why would anyone care about what you are doing? This goes even more so for companies. Most people who aren’t on twitter already think of it as being something that you add on there things like “I just finished another piece of paperwork for the new clients.” It isn’t like that for most companies though. When you have someone with enthusiasm tweeting about the company, it is contagious and other people will want to share your enthusiasm. This gets the company noticed, and more people move on to the website to learn more.
The goal for your company should be to build the company brand and let people know that you are out there and what you can help them with. Each of the short messages should convey this. This means that instead of answering the question, “What are you doing?” try answering the question “What did I find that is interesting?” Don’t be afraid to add links back to your own sites, don’t be afraid to add links to things that relate to your company, but aren’t competitors. Talk with your competitors and your loyal customers. Let Twitter be one big conversation, and it will take your company far.
There are a few things you will want to think about as you are setting up a Twitter account. Make sure there is more than one person tweeting at the company. They can all use the same account, but people leave or go to the gym, go on vacation, and it can be nice to have a little variety. Imagine tweeting when you are on the treadmill! Make each tweet useful to your followers. If you do post a link, add a question or a comment with it. Also remember that this is a good place to ask questions of the people who are interested in your company. Twitter is great for getting opinions.