Social Media and Racing

Social media sites are great if you want to keep up with friends, relatives, or your favorite brands or bands, but what, exactly, does social media do for motorsports?  Well, for one, it helps teams, drivers, and everyone involved stay in touch with fans, you know, figure out what the former likes and wants to see more of.  Also, social media is really handy for delivering race news, photos, and race videos as they happen, rather than the day after an event.

2003 raceWebsites like Twitter are really handy for all sports personalities and teams, but for auto racing in particular.  Both teams and racers have pages that offer often up to the minute updates on what’s what in their world, and updates on what’s happening on the track.  Not only is this a fantastic look behind the scenes, but it’s a way for teams to see exactly how popular they really are.

Twitter teams up really well with Youtube and Flickr, which host videos and photos respectively.  Twitter itself doesn’t handle images very well, but they do let you link to the two arguably most popular media sharing social media sites around.  Teams like to use Youtube to host promo and introduction videos, like BMW RLL’s intro video for their brand new Z4, racing in ALMS this year.  Meanwhile, Flickr is a great avenue to share photos of the car and the people that helped build it on the racer account.

Myspace and Facebook are also handy tools that teams and drivers use to get in touch with their fans.  Unlike Twitter, Myspace and Facebook are more long-form, as in, you can write a lot more and post more media to them.  Both are handy for posting race results and garage photos, both of which are always awesome, but they also are handy for another thing: plugs.  A lot of corporate, or at least business-affiliated Facebook pages periodically post deals on various products.  A good example would be a team posting a discount code for buying tickets to an event online.  Even if it is just 10%, that is still $10 in your pocket if you were planning to go to Sebring or Long Beach, or whatever event is your pleasure.

Any conversation about social media is incomplete without a mention of Linkedin.  As a professional social site, it has exploded in popularity, and if you don’t have an account and care about your professional career, then you’re already behind the curve.  Racing teams and series usually have profiles, but they aren’t as active as their other social media accounts because they are designed for one thing: getting more talent.  Teams don’t post their job openings on Craigslist, but they do recruit through Linkedin.  If you’re looking for an in, or want to see if you know anyone that knows anyone that works in motorsports, then Linkedin is the ticket.

Social media is a huge thing right now, and for good reason.  Teams, racers, and series sanctioning bodies are all on the bandwagon because they can get in touch directly with their fans, to show them behind the scenes goods, to share news and upcoming events, and to recruit the most talented of the bunch.

How to Use Social Media

With all of the advances and new innovations in the realm of computers and technology, social media is one trend that isn’t slowing down. LinkedIn, Twitter, Google+, and Facebook are just a few of the social media sites that are adding hundreds, if not thousands or millions, of new users daily. Regardless of your reasons for joining–personal or business –it won’t be effective, and could be detrimental, if you don’t know how to use social media to your advantage.

Many people first join a social media site in order to connect with friends and expand their social network. It’s an easy way to communicate with family, keep in touch with current friends as well as a way to reconnect with old ones. Posting an event or sharing a common cause can be done in a matter of moments. There are many social benefits to this type of use; however, the possibilities inherent in social media sites are so much greater than this.

In the past when a company was looking to hire it would post an ad in the newspaper. Shops would hang a “Help Wanted” sign in the window. And to apply a person would go and talk to the manager or supervisor in person and perhaps even give them a copy of their resume .

Many companies have moved beyond those days. Social media is one of the most powerful tools that employers use when looking for new hires. Whether they are looking over the Facebook pages of applicants, searching Linkedin profiles for those with the proper credentials and qualifications, or checking twitter for those who are looking for work, rest assured companies large and small are using social media as an employment tool. So the question then becomes, how do I use social media as a positive tool for myself?

Whether you are currently employed or looking for work, it is important that your social media profiles reflect the type of person that you want your employer, or potential employer, to see. And that is true across the board. Having a clean, professional-looking profile on LinkedIn will be marred by unsavory images and/or comments on Facebook or angry or insulting tweets associated with your name. It is important that you project a positive, consistent image across all social media platforms and that you carefully restrict and control intensely personal content from being seen by the general public or from professional associates.

Your profile pages are also a great place to do a little bit of self promotion . Be sure that you — in a tactful way — describe what you do, your accomplishments, and what you contribute to your current position and industry. Your page is likely to be the first impression that most people, including employers, will get so you want it to look and sound good.

What better way do you have to connect with business associates and industry leaders than through social media? Visiting their pages, liking their content, and making worthwhile contributions to their discussions can be a great way to get connected. Perhaps after sharing online for a while you can try and connect in person. This is also a great way to stay informed about events and start establishing yourself in your industry. building a professional network is done more and more online and social media sites are a great way to expand your connections.

Social media has revolutionized the way we live and even more so how we work. Now it’s up to us to use it in a positive way to achieve our dreams and reach our goals.

Facebook for Every Company

Every company needs a social media presence. Facebook is often a good place to start with this. The first thing you will want to do when you do decide to get your company onto Facebook is to make a page. You don’t want a group, you are going to set up a fan page.

To do this, you will need to find the link that lets you create a fan page (go to Facebook.com and click “advertising” and then “Pages”). Once you are there, you can choose the category your page falls under. They are pretty broad categories and you may feel that several of them fit, but choose the one that best matches your company. You will then be asked to enter in a name, this should be your company name, but don’t be afraid to incorporate some of your target keywords as well.

Once you have done these things the page is created. However, you will need to make it look presentable. Make sure that you have a square image to use as your icon. Try to make the image around 140pixels x 140pixels. This will keep it around the right size and proportion so that it can be easily resized, larger or smaller. This is also the time to add pictures and content, such as posts and videos, to the page This will be what attracts people to the page and encourages them to interact with your brand. You will want to keep adding these things regularly so that people will get in the habit of checking back for new content. Remember not to add too much content all at once after your initial set up, and also not to stop posting to it. If you stop posting to it, you will lose your connection to your fans, and search engines will be less likely to pick it up.