You don’t have to be on the cusp of the latest technological trend to realize the popularity of social networking. Tens of millions of individuals in the United States alone are connected to at least one social networking site such as Facebook, Twitter, or Google+. Although many people have personal accounts, social networking is also a vital tool for running a successful, modern business.
In the past advertising consisted primarily of print ads and television commercials or radio spots. Today social networking has opened the doors for businesses to take marketing to a level previously unimagined. With a series of social networking accounts businesses are able to reach larger audiences and gain new customers in less time. Customers are also able to help spread the word about their favorite businesses through likes and tweets, sharing and rating social pages and content. With strategic use of Slideshare, Twitter YouTube, Flickr and Facebook, page administrators can keep their businesses at the forefront of customers minds.
Social networking is an ideal platform for promoting specials and other business news. Businesses can post special deals and coupons which can help retain existing customers and attract new ones. If the business is going to be making changes, social networking is a good way to keep clients up to date and informed. It’s also a great way to build anticipation and interest in new products or services by sharing development and promotional materials through special “friends only” content or via video on YouTube.
A growing trend among businesses is using social networking for recruitment and hiring purposes. Most employers now look at potential employees social networking pages before deciding who to hire. They also search through professional social media sites, such as LinkedIn, to find candidates for specific posts. Social networking also offers companies numerous ways to connect with others in their industry to understand hiring trends and find out who is considering a career change.
Business, regardless of the specific industry, is constantly growing and changing. And companies need to remain flexible and willing to try new things if they want to stay competitive. While social networking has in some ways increased competition between businesses it has also provided opportunities for them to utilize their own strengths and creativity to grow.