Pinterest More Popular Form of Sharing than Email

Technology—cell phones, computers, the Internet—is an ever-growing, ever-changing industry.  Just over a decade ago many users still had dial-up and the Internet, as we know it today, was just taking off.  Email, electronic mail sent through cyberspace and arriving in a matter of minutes rather than days, was the newest craze.  Through all the changes and progress that has been made email has remained a constant tool of communication between friends, family, and co-workers; however, new data suggests that amid the countless forms of sharing and social media sites email is in decline.

Social media, the most popular being Facebook and Twitter, has become a key element in the lives of individuals and businesses.  Users can easily connect with family and friends from around the world while businesses can reach out to a multitude of potential customers with just a few clicks.  While these sites continue to rise in popularity a more recently developed site has grabbed the attention of users across the country—Pinterest.

pinterestPinterest, used overwhelmingly by women, is the ultimate idea site.  Users can browse through countless pages of home décor, cooking, fashion, DIY, kids projects, and so much more.  When they see something they like it can be pinned to their own self-named pages, or boards, so that they can be easily located.  Pages can be shared among friends and, based on individual security settings, users can view each other’s boards.

Data shows that in the past year Pinterest grew 58%; passing Facebook, Twitter, and LinkedIn.  Email, on the other hand, dropped 11%.

Being able to quickly share messages, documents, pictures and ideas is not going away; in fact it is a trend that is growing.  The method, however, is changing.  Sites like Facebook allow friends and family to connect and share anytime, anywhere.  LinkedIn connects professionals to others in their industry for increased networking opportunities.  Pinterest is the supreme idea book to be shared among friends.  It’s not that the function of email has become irrelevant but rather it is, perhaps not so slowly, being replaced by more effective tools.